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Committed To Marketing
We are absolutely convinced
that consistent advertising and marketing programs
are critical to the success of any business.
Oil Can Henry’s franchisees
benefit from a carefully planned and nurtured marketing
strategy that helps them build their business by
raising awareness among our target audience and convincing
consumers to select Oil Can Henry’s as their
quick lube of choice.
Each year, all franchisees receive a Marketing Overview,
which outlines company positioning, marketing objectives
and strategic marketing and advertising programs.
Franchisees also receive access to a wide variety
of programs and materials to help them effectively
market their centers, including system-wide promotions,
television advertisements, radio advertisements,
artwork for newspaper and direct mail, point-of-purchase
materials, artwork for corporate identity items (such
as business cards), and brochures. These programs
and materials are produced under the auspices of
the Marketing Fund, which is funded by contributions
from all franchisees and company-operated service
centers.
The Marketing Fund also pays for employee incentives,
mystery shopper visits and other programs that help
franchisees increase the efficiency and profitability
of their centers.
Cooperative advertising programs have been established
with suppliers to maximize the effectiveness of our
advertising dollars.
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